Sales-Oriented Pricing Objectives Don't Refer to Profit

question 21

True/False

Sales-oriented pricing objectives don't refer to profit.

---

Definitions:

Delay Gratification

The capacity to withstand the urge for an instant gratification in favor of a future reward.

Immediate Reward

A reward received directly after completing a task or activity, often motivating future behavior.

Overjustification Effect

A phenomenon where providing excessive external rewards for an already internally rewarding activity decreases the intrinsic motivation to perform that activity.

Opponent-process Effect

A psychological and neurological model that explains contrasting color after-images and emotional contrasts.