Sales-Oriented Objectives Stated in Market Share Terms

question 88

Multiple Choice

Sales-oriented objectives stated in market share terms:

• A) make some sense when a market is growing rapidly.
• B) use market share targets instead of dollar or unit sales targets.
• C) might be achieved and still result in losses for the firm.
• D) may lead to greater economies of scale for the firm than for its competitors.
• E) All of these alternatives are correct.

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Definitions:

Racism

The perception and treatment of a racial or ethnic group, or member of that group, as intellectually, socially, and culturally inferior to one’s own group.

Cultural Stereotypes

Broadly held beliefs about the characteristics, attributes, and behaviors of members of certain groups based on culture.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, often based on social and cultural constructs.

Colorblind Racism

A form of racism that pretends race and racial inequalities do not exist, ignoring the impacts of racial discrimination while maintaining and perpetuating inequalities.