The Marketing Manager for Aerial Photography, Inc

question 284

Multiple Choice

The marketing manager for Aerial Photography, Inc. says his sales reps have gotten in the habit of setting prices which do not produce a profit. Aerial Photography apparently is using:

• A) penetration pricing.
• B) introductory price dealing.
• C) administered pricing.
• D) flexible pricing.
• E) profit minimization pricing.

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Definitions:

Surety

A form of security or guarantee where a third party agrees to be responsible for the debt, default, or failure of another to fulfill an obligation.

Subject To

Conditional upon or dependent on something else; can indicate subjection to legal restrictions or conditions.

Personally Liable

Refers to the responsibility of an individual to cover debts or legal judgments out of their own assets.

Mortgage

A legal agreement in which property is used as collateral for the repayment of a loan.