Unilever Is Introducing a New Brand of Car Window Cleaner

question 150

Multiple Choice

Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:

• A) a flexible-price policy.
• B) a one-price policy.
• C) a penetration pricing policy.
• D) introductory price dealing.
• E) a skimming pricing policy.

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Definitions:

Management Performance Report

Management performance reports are documents or systems that provide key performance indicators and other relevant data to assess, monitor, and enhance the effectiveness and efficiency of management and organizational operations.

Controllable Fixed Costs

Fixed costs that a manager or business has the power to influence or change in the short term.

Contribution Margin

The amount of revenue remaining after deducting the variable costs associated with producing a product, used to cover fixed costs and generate profit.

Foreign Subsidiary

A company partially or wholly owned by another company that operates in a country different from the parent company.