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Sales promotions can usually get sales results sooner than advertising.
Tangible Assets
Assets that have physical substance
Trademarks
Symbols, names, or phrases legally registered or established by use as representing a company or product.
Tangible Assets
Assets that have a physical form such as machinery, buildings, and land.
Intangible Assets
Assets that have special rights but not physical substance
Q18: To guarantee good media selection, the advertiser
Q31: _ advertising tries to develop goodwill for
Q130: Which of the following is the primary
Q133: A merchant wholesaler who wants to provide
Q154: A firm has just received an invoice
Q164: Which of the following is the LEAST
Q165: Meeting competition and nonprice competition are both
Q207: Which of the following statements would be
Q302: The effectiveness of advertising is best measured
Q324: Which of the following advertising media would