A Target Return Figure of Zero Implies

question 255

Multiple Choice

A target return figure of zero implies:

• A) setting negligible sales targets.
• B) setting a price level that will just recover costs.
• C) setting a price that helps attain previous year's high profitability.
• D) setting a price that would match the industry standard profit margin.
• E) setting a price at which competition will be zero.

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