In an Oligopoly Situation, a Wise Marketing Manager Will Probably

question 114

Multiple Choice

In an oligopoly situation, a wise marketing manager will probably set the firm's price level:

• A) at the competitive level.
• B) on a negotiated basis-that is, customer by customer.
• C) above competitors' prices.
• D) at least 10 percent below the price leader's price.
• E) below competitors' prices.

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