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Bank
A financial institution licensed to receive deposits, offer loans, and provide various financial services to individuals and businesses.
Marketing Program
A comprehensive plan that integrates all of the marketing strategies, tactics, activities, and resources required to achieve marketing goals and objectives.
Marketing Mix
A combination of factors that can be controlled by a company to influence consumers to purchase its products.
Marketing Program
A coordinated, comprehensive set of marketing tools and processes that aim to achieve the marketing objectives of an organization.
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