Sales Promotion Activities

question 147

Multiple Choice

Sales promotion activities:

• A) can usually be implemented quickly and get results sooner than advertising.
• B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
• C) cost more than the total expenditures on advertising.
• D) are currently a weak spot in many firms' marketing strategies.
• E) All of these alternatives are correct.

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Definitions:

Cumulative Frequency

The sum of a class and all classes below it in a frequency distribution.

Frequency Polygon

A graphical representation of the distribution of a dataset that shows the frequency of data points within certain intervals.

Variation

A term describing the extent to which data points in a dataset differ from each other and from the mean.

Class Interval

A fixed range of values, used in the creation of a frequency distribution.