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Which of the Following Publicity Tools Would a Software Company

question 279

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Which of the following publicity tools would a software company most likely use in order to target commercial press?


Definitions:

Strategy Formulation

The method of determining the course of an organization and deciding on the distribution of its resources to follow that plan.

Strategy Implementation

The action phase of strategic management, involving the execution of planned strategies to achieve organizational objectives.

Information Technology

The use of computers, storage, networking, and other physical devices, infrastructure, and processes to create, process, store, secure, and exchange all forms of electronic data.

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