Mass Selling

question 107

Multiple Choice

Mass selling:

• A) makes widespread distribution possible-by reaching many potential customers at the same time.
• B) alternatives do not vary much in cost when target market preferences are considered.
• C) alternatives do not vary much from one country to another.
• D) alternatives do not vary much in results when target market preferences are considered.
• E) None of these alternatives is true.

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Definitions:

Unilateral Mistake

Mistake as to a material fact on the part of only one party to a contract. In this situation, the contract is normally enforceable against the mistaken party, with some exceptions.

Rescission

A remedy in which the contract is canceled and the parties are returned to the positions they occupied before the contract was made.

Contract

A legally binding agreement between two or more parties that outlines duties, obligations, and conditions that are enforceable by law.

Canceling

The act of terminating or revoking an agreement, event, or obligation before it is completed.