Which of the Following Statements Concerning "Value Pricing" Is FALSE

question 167

Multiple Choice

Which of the following statements concerning "value pricing" is FALSE?

• A) Value pricing tries to build customer loyalty.
• B) Companies using value pricing guarantee what they offer.
• C) Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.
• D) Value pricing means using "budget" or "cheap" prices.
• E) The focus of value pricing is on the customer's requirements-and the whole strategy.

---

Definitions:

Group Counseling

A form of therapy where a small group of individuals, guided by one or more therapists, work on their issues in a collective setting, promoting healing and change through group dynamics and support.

Peer Group

A Peer Group is a social group made up of individuals with similar ages, backgrounds, or interests, influencing behavior, attitudes, and identity.

Problem Behaviors

Actions or behaviors exhibited by individuals that are considered undesirable, disruptive, or harmful to themselves or others.

Cultural Heritage

The legacy of physical artifacts and intangible attributes of a group or society passed from one generation to another.