Which of the Following Statements Concerning "Value Pricing" Is FALSE

question 167

Multiple Choice

Which of the following statements concerning "value pricing" is FALSE?

• A) Value pricing tries to build customer loyalty.
• B) Companies using value pricing guarantee what they offer.
• C) Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.
• D) Value pricing means using "budget" or "cheap" prices.
• E) The focus of value pricing is on the customer's requirements-and the whole strategy.

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Definitions:

Aggregate Demand

Aggregate demand is the total demand for all goods and services in an economy at a given overall price level and in a given time period.

Tennis Balls

are small, fluorescent colored balls covered with felt, used in the game of tennis.

Market Demand Curve

A graphical representation of the quantity of goods demanded at different prices by all consumers in the market.

Export Demand

is the desire and willingness of foreign buyers to purchase goods and services from a country, influenced by factors such as price, quality, and exchange rates.