Which of the Following Is the LEAST Appropriate Advertising Objective

question 164

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent.
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) None of these, i.e., all are equally appropriate.

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Definitions:

Casting Department

A specific section within a manufacturing facility where metal casting processes take place, such as melting and shaping metals into desired forms.

Machine-Hour

A unit of measure representing the operation of one machine for one hour, used in cost accounting to allocate expenses to products based on the time machines are used in their production.

Overhead Applied

The amount of overhead cost allocated to products or job orders based on the predetermined overhead rate, used for cost accounting purposes.

Machining Department

A specific division within a manufacturing facility where machining processes such as cutting, drilling, or milling are performed on workpieces to produce finished parts.