A Manufacturer of Computer Printers Has Decided to Add Scanners

question 86

Multiple Choice

A manufacturer of computer printers has decided to add scanners to its line. Which kind of advertising should it stress if it wants to persuade consumers to buy its brand of more or less similar scanners?

• A) Reminder
• B) Cooperative
• C) Pioneering
• D) Institutional
• E) Indirect competitive

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Definitions:

Motivations

The reasons or forces that drive individuals to take certain actions or behave in specific ways.

Structural Functionalism

A sociological perspective that interprets society as a structure with interrelated parts designed to meet the biological and social needs of individuals that make up that society.

Talcott Parsons

An American sociologist known for his contributions to the field of sociology, including the development of the action theory and the system theory.

Robert K. Merton

An American sociologist known for developing theories such as the self-fulfilling prophecy, strain theory, and the roles of social structure in scientific knowledge.