Sears Advertises Its "DieHard" Auto Batteries as "Even Better Than

question 82

Multiple Choice

Sears advertises its "DieHard" auto batteries as "even better than your original battery." The ads tell possible customers to get a DieHard at their Sears auto center the next time they need one. This is an example of

• A) institutional advertising.
• B) the indirect type of competitive advertising.
• C) the direct type of competitive advertising.
• D) comparative advertising.
• E) reminder advertising.

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Definitions:

PE Fit

Person-Environment Fit refers to the congruence between an individual's characteristics and the demands of the environment or organization they are in.

Psychological Contract

An unwritten agreement that reflects the mutual beliefs, perceptions, and informal obligations between an employer and an employee.

Reciprocal Obligations

Mutual responsibilities or duties exchanged between parties, where each party has an obligation to the other.

Realistic Job Preview

An accurate presentation of the potential positives and negatives of a job to prospective employees.