"Copy Thrust" Refers To

question 43

Multiple Choice

"Copy thrust" refers to:

• A) competitors who make similar claims in their ads.
• B) an FTC challenge to the claims made by an advertiser.
• C) all the advertising copy prepared for a particular brand.
• D) what is to be communicated by the words and illustrations.
• E) how much the audience believes what the advertiser says.

---

Definitions:

Projection

A defense mechanism where individuals attribute their own unacceptable thoughts, feelings, or motives to another person.

Identification

The process by which an individual aligns themselves with the values, beliefs, and practices of another person or group, often as a role model.

Sublimation

A defense mechanism in which socially unacceptable impulses are transformed into socially acceptable actions or behaviors.

Displacement

A defense mechanism where an individual shifts negative feelings from the original source of distress to a less threatening person or object.