Sales Promotion Can Be Aimed at Intermediaries, at Final Consumers

question 314

True/False

Sales promotion can be aimed at intermediaries, at final consumers, or even at a firm's own employees.

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Definitions:

Exploitative

Utilizing someone or something unfairly for one's own advantage.

Process Innovation

The introduction of new or improved operational and work methods.

Operational

Pertaining to the activities that form the day-to-day functions and processes of an organization.

E-Commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.