What Percentage of Customers Trust Ads That Appear on Smartphones

question 131

Multiple Choice

What percentage of customers trust ads that appear on smartphones as credible sources of buying information?

• A) 17 percent
• B) 29 percent
• C) 36 percent
• D) 41 percent
• E) 56 percent

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Definitions:

Behavioral Perspective

An approach in psychology focusing on how external environmental stimuli influence observable behavior, often ignoring internal mental states.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.

Social Norms

Shared guidelines or rules that dictate acceptable and expected behavior within a society or group.

Social Facilitation

The process by which a person’s performance is increased when other members of a group engage in similar behavior.