The Main Problem with Advertising Is That It Costs So

question 133

True/False

The main problem with advertising is that it costs so much-on average about one third of sales dollars for U.S. companies.

---

Definitions:

Journal

A chronological record of all financial transactions, used as the initial place of entry for such transactions in the accounting system.

Liabilities

Financial obligations or debts that a business owes to others, which must be settled over time through the transfer of economic benefits.

Capitals

Financial assets or the financial value of assets, such as cash and securities, owned by a business.

Revenues

The income generated from normal business operations and includes discounts and deductions for returned merchandise.