Which of the Following Is the LEAST Appropriate Advertising Objective

question 164

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent.
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) None of these, i.e., all are equally appropriate.

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Definitions:

Learning Curve Effects

The observed improvement in performance or efficiency as individuals or organizations gain experience in a particular task or activity over time.

Economies of Scale

The economic benefits that businesses gain from operating at a larger scale, typically resulting in lower costs per unit of production as the scale increases.

Economies of Scope

Cost advantages that a business experiences when it increases the variety of products or services it offers, leveraging shared operations or resources.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.