Which of the Following Is the LEAST Appropriate Advertising Objective

question 164

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent.
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) None of these, i.e., all are equally appropriate.

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Definitions:

Rate of Return

The increase or decrease in value of an investment during a specific duration, represented as a percentage of the investment's starting cost.

Cash Inflow

The total amount of money being transferred into a company, typically from operations, investments, and financing activities.

Discount Rate

Discount Rate is the interest rate used in discounted cash flow (DCF) analysis to determine the present value of future cash flows.

Mutually Exclusive

Situations or events that cannot occur at the same time; choosing one option excludes the choice of another.