Which of the Following Is the LEAST Appropriate Advertising Objective

question 305

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) To increase sales by 20 percent this year.
• B) To improve consumer goodwill and help sell the product.
• C) To increase target customers' brand awareness by 50 percent this year.
• D) To increase a brand's market share by 10 percent.
• E) To obtain 20 new accounts in the Oakland Bay area.

Understand the importance of brand equity, awareness, and associations in marketing.

Recognize the strategic decisions involved in product and brand management.

Understand the concept and benefits of brand loyalty.

Identify who can own brands and the types of brands in the market.

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Definitions:

Self-Awareness

Recognition of one's personal attributes, feelings, drives, and goals.

Norms

Socially accepted rules or standards that guide behavior in various situations.

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when working in a group compared to when working alone.

Art History

The study of objects of art in their historical development and stylistic contexts, including genre, design, format, and style.