Which of the Following Is the LEAST Appropriate Advertising Objective

question 305

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) To increase sales by 20 percent this year.
• B) To improve consumer goodwill and help sell the product.
• C) To increase target customers' brand awareness by 50 percent this year.
• D) To increase a brand's market share by 10 percent.
• E) To obtain 20 new accounts in the Oakland Bay area.

---

Definitions:

Personality Disorders

A group of mental disorders characterized by enduring maladaptive patterns of behavior, cognition, and inner experience, exhibited across many contexts and deviating markedly from those accepted by the individual's culture.

Binge-Eating Disorder

A serious eating disorder characterized by recurrent episodes of eating large quantities of food, often quickly and to the point of discomfort, accompanied by feelings of loss of control and shame.

Purging

The act of removing or getting rid of something unwanted; in psychology, it may refer to behaviors intended to expel unwanted emotions or food.

Anorexia Nervosa

A psychological and potentially life-threatening eating disorder characterized by an extreme fear of gaining weight and a distorted body image, leading individuals to eat very little and see themselves as overweight even if they are dangerously underweight.