Marketing Managers Should Set Overall Advertising Objectives, but Then It's

question 91

True/False

Marketing managers should set overall advertising objectives, but then it's usually the advertising manager's job to set specific objectives for each ad.

---

Definitions:

Instinctive Behaviors

Innate, fixed patterns of response to stimuli that are not learned and are common to all members of a species.

Conditioning Experience

The process through which an association between two stimuli or a behavior and a stimulus is learned.

A State

In psychology, a temporary emotional or mental condition in contrast to more stable traits.

Intensity

The level of force, strength, or magnitude of a particular stimulus or action.