Which of the Following Is True of Pioneering Advertising

question 59

Multiple Choice

Which of the following is true of pioneering advertising?

• A) It helps turn potential customers into adopters.
• B) It tries to develop selective demand for a specific brand.
• C) It points out product advantages to affect future buying decisions.
• D) It tries to keep the product's name before the public.
• E) It is used primarily to reinforce previous promotion.

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Definitions:

Leniency Bias

The tendency to evaluate others more favorably than their actions or performance might warrant.

Employee Performance

The assessment of an employee's job-related actions and outcomes against the stated job requirements and standards.

Future-Oriented

Characteristic of thinking that prioritizes forward-looking strategies, often involving planning and preparation for upcoming challenges or opportunities.

Rating Scales

Tools used in evaluations, allowing respondents to indicate their opinion or performance level along a continuum.