Faced with a Decline in Red Meat Consumption, the American

question 275

Multiple Choice

Faced with a decline in red meat consumption, the American Beef Association is sponsoring an advertising campaign to increase consumption of beef by stressing new research results about beef's nutritional benefits. This is an example of:

• A) competitive advertising.
• B) reminder advertising.
• C) comparative advertising.
• D) indirect action advertising.
• E) pioneering advertising.