When Considering the Advertising Medium of Magazines, Which of the Following

question 215

Multiple Choice

When considering the advertising medium of magazines, which of the following advantages and disadvantages apply?

• A) Very targeted, good detail, good "pass along," but inflexible and long lead times.
• B) Flexible, timely, local market, but may be expensive, have short life, and no "pass along."
• C) Flexible, repeat exposure, inexpensive, but "mass market" and very short exposure.
• D) Selected audience, flexible, can be personalized, but relatively expensive per contact and hard to retain attention.
• E) Demonstrations, good attention, and wide reach, but expensive in total, has a lot of clutter, and not always selective audience.

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Definitions:

Reward And Punish

Techniques used in managing behavior by offering incentives for desired actions and penalties for undesirable ones.

Situational Control

Refers to the ability to influence the outcome of specific situations by effectively managing variables and adapting strategies.

Task Structure

The way tasks are organized, defined, and executed within teams or projects, including clarity, complexity, and the processes used.

Leader-Member Relations

The dynamics and quality of the relationship between leaders and their followers in an organization, affecting morale, productivity, and job satisfaction.