If the Advertising Objective Is to Convince Potential Customers That

question 269

Multiple Choice

If the advertising objective is to convince potential customers that "Safeway Cleaners" offers excellent dry-cleaning services, what medium would be best for reaching local prospects?

• A) Television
• B) Magazines
• C) Cinema
• D) Internet
• E) Newspapers

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Definitions:

Domestic Goods

Products that are manufactured within a country's borders, as opposed to goods imported from other countries.

Foreign Goods

Products that are produced in one country and then imported and sold in another country.

Nominal Exchange Rate

The rate at which one country's currency can be exchanged for another country's currency, without adjusting for inflation differences between the two countries.

Italian Goods

Products or merchandise that are manufactured, produced, or originated from Italy.