If the Advertising Objective Is to Convince Potential Customers That

question 269

Multiple Choice

If the advertising objective is to convince potential customers that "Safeway Cleaners" offers excellent dry-cleaning services, what medium would be best for reaching local prospects?

• A) Television
• B) Magazines
• C) Cinema
• D) Internet
• E) Newspapers

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Definitions:

Reason

The mental capacity of an individual to consciously make sense of things, establish and verify facts, and change or justify practices based on new or existing information.

Morality

Rules that differentiate between what is considered morally correct and incorrect conduct.

Psychological Egoism

The hypothesis positing that people are consistently driven by their own self-interest, even when their actions appear to be altruistic.

Ethical Egoism

A moral philosophy that posits individuals should act in ways that serve their own self-interest.