When an Advertiser Pays a Fixed Amount (E

question 170

Multiple Choice

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n) :

• A) copy thrust.
• B) pay-per-view.
• C) pioneering ad.
• D) pay-per-click.
• E) advertising allowance.

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Definitions:

Utilization Facility

A facility used primarily for the processing, conversion, or treatment of resources or materials, often in the energy sector.

Demand Fluctuations

Variations in customer demand for products or services over a certain period of time.

Net Receivables

The total money owed to a company by its customers minus any provisions for bad debt.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including material and labor expenses.