"Copy Thrust" Refers To

question 43

Multiple Choice

"Copy thrust" refers to:

• A) competitors who make similar claims in their ads.
• B) an FTC challenge to the claims made by an advertiser.
• C) all the advertising copy prepared for a particular brand.
• D) what is to be communicated by the words and illustrations.
• E) how much the audience believes what the advertiser says.

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Definitions:

Trial Balance

A bookkeeping report that lists the balances of all ledgers accounts to check the mathematical accuracy of the accounting entries.

Posting

The process of transferring accounting entries from the journal to the ledger accounts.

Account

A record summarizing all transactions related to a particular item in the financial statements.

Accounts Receivable

Money owed to a company by its clients or customers for goods or services delivered but not yet paid for.