A Firm Has Run a Comparative Ad, and a Competitor

question 221

Multiple Choice

A firm has run a comparative ad, and a competitor immediately complained that the claims made by the ad are deceptive. In such a case,

• A) the ad agency that created the ad could share responsibility in any action brought by the FTC.
• B) the firm that sponsored the ad might need to provide research proof that its claims are accurate.
• C) the Federal Trade Commission has the power to require corrective advertising-if the ad was really deceptive.
• D) All of these alternatives are true.

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Definitions:

Punishment Industry

A term that refers to the network of prisons, jails, and detention centers, along with the businesses and government agencies involved in their operation, emphasizing the profit motive behind incarceration.

Criminal Justice System

An organized set of legal and social institutions that enforce the laws, maintain public order, and deliver justice.

Mass Media

Refers to various forms of media technologies used to reach a large audience via mass communication, including television, radio, newspapers, and the internet.

Technique of Rationalization

Strategies or practices employed to make processes more efficient and effective, often through the application of scientific or logical methods.