When Customers Have Questions About a Product They've Purchased, or Problems

question 140

Multiple Choice

When customers have questions about a product they've purchased, or problems using it, they can go online to the company's website to search for answers or interact with others with a similar problem. This is an example of:

• A) Order-taking.
• B) Prospecting with a CRM database.
• C) Searching a community support forum.
• D) Order-getting.
• E) Accessing customer service.

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Definitions:

Wording Effects

The impact that the choice of words, phrasing, or framing of questions can have on people's responses in surveys or experiments.

Professional Basketball Players

Athletes trained to compete at the highest level in the sport of basketball, often associated with leagues such as the NBA.

Generalizing

The process of extending the application of a response to stimuli that are similar to the conditioned stimulus in conditioned learning, or drawing broad conclusions from specific instances.

Vivid Cases

Highly memorable and striking instances or examples that stand out in the mind.