If the Promotion Objective Is to Develop a Desired Positioning

question 29

Multiple Choice

If the promotion objective is to develop a desired positioning, which type of publicity would work best?

• A) Branded services
• B) Direct-to-consumer press releases
• C) Customer reviews
• D) Case studies
• E) Facebook

---

Definitions:

Perfection

A legal process that gives a secured creditor priority over claims from other creditors regarding a debtor's asset.

Collateral

Assets pledged by a borrower to secure a loan or other credit, which can be seized by the lender if the borrower defaults.

Secured Party

An individual or entity holding an interest in a secured transaction as security for performance obligation, typically involving collateral.

Attachment

A legal process by which a court of law, at the request of a creditor, designates specific property owned by the debtor to be transferred to the creditor, or sold for the benefit of the creditor.