If the Promotion Objective Is to Develop a Desired Positioning

question 29

Multiple Choice

If the promotion objective is to develop a desired positioning, which type of publicity would work best?

• A) Branded services
• B) Direct-to-consumer press releases
• C) Customer reviews
• D) Case studies
• E) Facebook

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Definitions:

Transference

The redirection of feelings and desires, especially those unconsciously retained from childhood, onto a substitute, notably in a psychoanalytic context.

Mindfulness

The psychological process of bringing one's attention to experiences occurring in the present moment, which can be developed through the practice of meditation and other training.

Group Therapy

A form of psychotherapy involving one or more therapists working with several people at the same time, often used to address shared issues or experiences.

Social Situations

Scenarios that involve interactions with other individuals or groups within a society.