When Apple First Introduced Its IPhone in the U

question 75

Multiple Choice

When Apple first introduced its iPhone in the U.S. market, it priced it at $600. Several months later, Apple reduced the price to $400. And several months after that, it reduced the price again to $200. What pricing policy was Apple using in its initial price strategy?

• A) Introductory price
• B) Skimming price
• C) Cash discount price
• D) Penetration price
• E) Everyday low price

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Definitions:

Parameter

A measurable attribute that characterizes a system or population, such as its mean or variance.

Counter Sales Narrative

A descriptive account focusing on the process and outcomes of direct sales transactions conducted over a counter.

Probability Density Function

A mathematical function that indicates how likely it is for a random variable to adopt a particular value.

Exponential Distribution

A probability distribution used to model the time between events in a Poisson process, where events occur continuously and independently at a constant average rate.