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According to the AIDA Model, Promotion Should Try to Change

question 257

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According to the AIDA model, promotion should try to change Attitudes, shape Intentions, arouse Desire, and cause Activity.


Definitions:

Plagiarism

The act of using someone else's work or ideas without proper attribution, presenting them as one's own.

Original Author

The first creator or writer of a particular piece of work.

Fourth Branch

A term sometimes used to refer to groups outside the three branches of government (executive, legislative, judicial) that influence policy, such as the media or independent regulatory agencies.

Democratic Society

A society in which the principles of democracy, such as equality, freedom, and justice, are practiced and upheld.

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