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CeCe Springer Works for a Large Cosmetics Company

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CeCe Springer works for a large cosmetics company. She calls on retailers to tell them about her firm's new products, to train the retailers' salespeople, and to set up promotion displays. Her boss actually handles the order-related activities. CeCe is:


Definitions:

Mildly Impaired

Referring to a minor reduction in cognitive, physical, or emotional functioning that may affect daily life to some extent but does not incapacitate the individual.

Fastest-growing Segment

Refers to the part of a population or market that is expanding more rapidly than other segments.

Aging

The process of becoming older, a natural part of life characterized by gradual changes in physical, cognitive, and social functioning.

Geropsychology

The field of psychology concerned with the mental health of elderly people.

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