Personal Selling

question 143

Multiple Choice

Personal selling

• A) is important to business firms, but only about 1 percent of the U.S. labor force does personal selling work.
• B) is often a company's largest single operating expense.
• C) requires only that the sales rep have an engaging smile, a big expense account, and the ability to get along well with people.
• D) uses the same techniques around the globe with little variation.
• E) None of these alternatives is true.