Examlex
A point-of-purchase sample given to consumers is a good example of sales promotion.
Placebo
A substance or treatment with no therapeutic effect, often used in the control group of experiments to test the efficacy of treatments.
Field Experiment
An experimental research study conducted in a real-world setting where the researcher manipulates one or more variables to determine their effect.
Experiment
A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact, involving the manipulation of variables under controlled conditions.
Unethical
Actions or behaviors that are deemed wrong or unacceptable according to moral principles or societal standards.
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