Direct-Response Promotion Usually Relies on a CRM Database

question 24

True/False

Direct-response promotion usually relies on a CRM database.

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Definitions:

ROI

Return on Investment; a measure used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

Prospect

A potential customer or client who has been identified as fitting a target market or demographic and who shows some level of interest in a product or service.

Presentation

The act of showing or explaining the content of a topic to an audience, often using visual aids like slides or demos to convey information.

Bridge The Gap

To connect or bring together two points or elements, often referring to the resolution of differences or the completion of deficiencies.