In the Market Introduction Stage

question 202

Multiple Choice

In the market introduction stage

• A) the main job is to persuade customers to buy, and keep buying, the company's product.
• B) the basic promotion objective is informing.
• C) more competitors enter the market.
• D) promotion emphasis shifts from building primary demand to stimulating selective demand.
• E) mass selling and sales promotion dominate the promotion blends of consumer products firms.

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Definitions:

Competitive Output Markets

Markets where multiple firms sell similar or identical products, and prices are determined through competition among sellers.

Exponent

In mathematics, a number indicating how many times a base is to be multiplied by itself.

Binomial

A polynomial expression that contains exactly two terms, typically written in the form a+b.

Simplify

To make an expression less complex by combining like terms and executing arithmetic operations where possible.