Compared with Other Promotion Methods, PERSONAL SELLING

question 339

Multiple Choice

Compared with other promotion methods, PERSONAL SELLING:

• A) is less expensive when the target customers are numerous and widespread.
• B) is less effective in overcoming sales resistance.
• C) is less flexible in adapting to customers' needs and attitudes.
• D) provides more immediate feedback.
• E) All of these alternatives are correct.

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Definitions:

Cultural Worldview

The collective belief systems, values, and norms shared by a particular group of people that shape their understanding of the world around them.

Self-Esteem

An individual's subjective evaluation of their own worth or the positive or negative view that person has of themselves.

Just World

A belief that the world is fundamentally fair, where individuals get what they deserve.

Collectivist Culture

A social organization model where individuals prioritize the goals and needs of the group over personal desires or ambitions.