To Encourage Potential Buyers to Purchase a Ticket to Its

question 20

Multiple Choice

To encourage potential buyers to purchase a ticket to its upcoming concert, a rock band posts a YouTube video of an earlier performance on the website of its next performance. This is an example of:

• A) single-customer marketing.
• B) advertising.
• C) publicity.
• D) personal selling.
• E) sales promotion.

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Definitions:

Competitors

Businesses or individuals in the same industry that vie for the same customer base or market share.

Exchange

The act of trading goods, services, or resources between parties, typically in a way that benefits both sides.

Service

Intangible activities or benefits provided to consumers, including assistance, experience, or access, that satisfy a need or want.

Online

Pertaining to activities, transactions, or services carried out over the Internet or connected to being accessible or available through the internet.