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Hershey's Places a Simple Ad for Its "Kisses" Chocolates in SPORTS

question 21

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Hershey's places a simple ad for its "Kisses" chocolates in SPORTS ILLUSTRATED. The ad shows only a photo of the product with no copy words. This is an example of a(n) ____________ promotion objective.


Definitions:

Skills

The ability to perform tasks and solve problems due to knowledge, practice, and aptitude.

Motivation

The internal drive or factors that prompt individuals to take action towards achieving a goal, influenced by a combination of intrinsic and extrinsic factors.

Competencies

A set of defined skills, knowledge, abilities, and attributes that contribute to high performance and are needed to achieve specific tasks or jobs.

Aptitudes

Natural abilities or talents that make it easier for individuals to learn certain skills or perform certain tasks.

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