Charissa Works at a Computer Software Company Where It Is

question 94

Multiple Choice

Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision. Which of the following would most likely be her job title?

• A) Marketing manager
• B) Sales promotion manager
• C) Advertising manager
• D) Public relations manager
• E) Sales manager

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Definitions:

Visibility

The degree to which activities, work, or processes are observable, transparent, or apparent to others.

Non-substitutability

The characteristic of being unique or irreplaceable, usually in the context of resources, skills, or roles within an organizational setting.

Critical Part

A component or element that is considered essential for the successful operation or completion of a system, process, or project.

Contingencies of Power

Factors that affect the ability of one party to influence another, including conditions of dependency, substitutability, and centrality.