Charissa Works at a Computer Software Company Where It Is

question 94

Multiple Choice

Charissa works at a computer software company where it is her responsibility to determine the blend of promotion methods in a strategy decision. Which of the following would most likely be her job title?

• A) Marketing manager
• B) Sales promotion manager
• C) Advertising manager
• D) Public relations manager
• E) Sales manager

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Definitions:

Local Control

The autonomy granted to local authorities or units within an organization to make decisions and manage affairs independently.

Foreign Country Control

The influence or governance by a foreign power over another country's decisions or policies, often in economic contexts.

Geocentric

An approach in international business where company strategies are applied globally without adjusting for local conditions, viewing the world as a potential market.

International Operations

Business activities and engagements that a company conducts beyond its domestic borders, involving trade, manufacturing, or services in foreign countries.