When Developing a Good Promotion Blend, a Marketing Manager Should

question 98

Multiple Choice

When developing a good promotion blend, a marketing manager should:

• A) be more concerned with persuading the target customers than informing or reminding.
• B) determine who the firm is trying to influence.
• C) realize that the right blend depends more on what customers expect than on what the firm wants to accomplish.
• D) realize that promotion to final consumers is usually based on "pulling."
• E) None of these alternatives is true.

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Definitions:

Reflexive Behavior

Behavior that an individual displays as a reaction to the behavior of others, often as part of a social interaction.

Social Identity

An individual's sense of who they are based on their group membership(s), such as social class, family, nationality, etc.

Behavior Expectations

The anticipated or desired ways of behaving in a particular context or environment, often communicated through norms, rules, or guidelines.

Self-Appraisals

Individuals' evaluations or assessments of their own behavior, qualities, and performances.