Southwest Airlines' "Ding" Widget Pops Up on Your Computer Desktop

question 136

Multiple Choice

Southwest Airlines' "Ding" widget pops up on your computer desktop to let you know of lower fares to cities you want to visit. This is an example of a(n) _________ promotion objective.

• A) Persuading
• B) Reminding
• C) Informing
• D) Pioneering

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Definitions:

Sociohistorical Context

Refers to the intersection of social and historical factors that influence a particular phenomenon or behavior.

Theoretical Diversity

The existence and acceptance of a wide range of theories within and across disciplines.

Empirical

Hinges on, is aimed at, or can be corroborated by direct evidence from observations or experiential learning, rather than conjectural theory or logic-based assumptions.

Emotion

A complex psychological state that involves an experience, physiological arousal, and expressive behaviors, often influenced by thoughts and environment.