Stay-At-Home Moms Who Write Blogs About Child-Rearing and Have Many

question 45

Multiple Choice

Stay-at-home moms who write blogs about child-rearing and have many followers are:

• A) sales promotion reps.
• B) opinion leaders.
• C) direct marketers.
• D) laggards.
• E) late adopters.

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Definitions:

Placebo

An inert substance or treatment with no therapeutic value, used in the control group of an experiment.

Antianxiety Drug

Medication prescribed to relieve anxiety symptoms, often by affecting neurotransmitter levels in the brain, including benzodiazepines and SSRIs.

Randomly Assigned

A method used in experiments where participants are allocated to different groups in a way that is determined entirely by chance.

Experimental Groups

Groups in an experiment that receive the treatment or intervention being tested, as opposed to the control group which does not.