A Retailer's Target Customers Are Skeptical and Cautious About New

question 96

Multiple Choice

A retailer's target customers are skeptical and cautious about new ideas. Strong social pressure from their own peer group may be needed before they adopt a new product. These target customers are:

• A) the early majority.
• B) laggards.
• C) innovators.
• D) early adopters.
• E) the late majority.