Sales Promotion Is Special Advertising or Personal Selling That Is

question 119

True/False

Sales promotion is special advertising or personal selling that is aimed at intermediaries in the channel.

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Definitions:

Directs

To command, manage, or guide through instruction or command.

Responsible

Being responsible for performing certain actions or overseeing or looking after someone as a requirement of one's position or duty.

Blur

A lack of clarity or distinctness in an image, scenario, or situation, leading to confusion or ambiguity.

Intangibles

Non-physical assets that cannot be seen, touched, or physically measured, such as intellectual property, brand names, and customer loyalty.