Regarding the Adoption Curve, Marketers May Determine That There Is

question 139

Multiple Choice

Regarding the adoption curve, marketers may determine that there is little to be gained from trying to inform or influence the:

• A) Innovators.
• B) Early adopters.
• C) Early majority.
• D) Late majority.
• E) Laggards.

---

Definitions:

Cost of Retained Earnings

The rate of return that shareholders expect on the earnings that a company keeps and reinvests in its operations.

Risk Premium

The extra return expected by an investor for holding a risky asset rather than a risk-free asset.

Flotation Costs

The costs incurred by a company in issuing new securities, including underwriting, legal, and registration fees.

Equity Capital

Funds raised by a company in exchange for shares of ownership in the company.