The Right Promotion Blend Depends on What the Firm Want

question 290

True/False

The right promotion blend depends on what the firm want to accomplish-so the objective must be clearly defined.

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Definitions:

Motive

A need or want that is strong enough to cause the person to seek satisfaction.

Locus of Control

A psychological concept referring to an individual's belief about how much control they have over the outcomes of events in their lives.

Satisfaction

A measure of how products or services meet or surpass customer expectation.

Postpurchase Cognitive Dissonance

The psychological conflict or anxiety that consumers may experience after making a difficult purchase decision, often involving doubt about the purchase.