Regarding Media Selection

question 272

Multiple Choice

Regarding media selection:

• A) the media available in a country may limit the choices.
• B) the low cost of television makes it a "must buy."
• C) the use of "mass market magazines" is growing in popularity-to cut costs.
• D) the only advertising medium available for direct-response ads is mail.
• E) All of these alternatives are correct.

---

Definitions:

Greater Risks

The increased likelihood of encountering negative outcomes or dangers.

Adolescents

Individuals in the developmental stage between childhood and adulthood, typically aged 10 to 19, experiencing rapid physical, emotional, and social changes.

Parents

The guardians or caregivers responsible for raising and nurturing a child.

Peers

Individuals who are of approximately the same age or stage of life and who share similar interests or social positions.