Regarding Media Selection

question 272

Multiple Choice

Regarding media selection:

• A) the media available in a country may limit the choices.
• B) the low cost of television makes it a "must buy."
• C) the use of "mass market magazines" is growing in popularity-to cut costs.
• D) the only advertising medium available for direct-response ads is mail.
• E) All of these alternatives are correct.

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Definitions:

Tacit Knowledge

Knowledge that is difficult to transfer to another person by writing it down or verbalizing it.

School Performance

A measure of how well students understand and can apply the knowledge and skills expected of them by their educational system.

Bystander Apathy

A social psychological phenomenon in which individuals are less likely to offer help to a victim when other people are present.

Diffusion of Responsibility

A sociopsychological phenomenon whereby a person is less likely to take responsibility for action or inaction when others are present.